I learned the hard way that when it comes to dentistry, trust is everything. I had been with my dentist in downtown San Francisco for over a decade. But once I stopped working downtown, the journey to see him became a bit cumbersome. So, when my wife suggested trying her dentist closer to home, I thought, why not? But that decision turned out to be a mistake.
The new dental office was convenient, but the atmosphere and the staff’s approach were off-putting. My first visit after an 18-month hiatus due to the pandemic was less than ideal. The dental hygienist made me feel unwelcome and seemed judgmental about my dental hygiene, which was surprising and quite unlike my previous experiences.
The dentist, too, wasn’t very patient. When she suggested I needed a filling and potentially a crown, I naturally had questions. I wanted to understand exactly what was needed and why, but my inquiries seemed to annoy her. When I asked for more details about the procedures, she walked out, leaving me with unanswered questions and concerns.
This experience was a wake-up call about the importance of trust and communication in dental care. Frustrated and disappointed, I decided to return to my long-time dentist. He had always taken the time to explain things clearly and address any concerns I had, making me feel valued as a patient.
The ordeal reminded me of the broader principle applicable in all service-oriented businesses: trust is crucial. Whether it’s a dental office or any other business, making sure your clients feel respected and informed is key to building a loyal customer base. After all, a good business isn’t just about providing a service or product; it’s about creating an environment where customers feel appreciated and secure. This is what I aim for in my own work and what I seek out in the services I use.
